Behavioral Science in the Wild by Mazar, Nina

Behavioral Science in the Wild

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Behavioral Science in the Wild helps managers understand how best to incorporate key research findings to solve their own behavior change challenges in the real world - from lab to field.

Behavioral Science in the Wild helps managers to implement research findings on behavioral change in their own workplace operations and to apply them to business or policy problems.

As the second book in the Behaviourally Informed Organizations series, Behavioral Science in the Wild takes a step back to address the "why" and "how" behind the origins of behavioral insights, and how best to translate and scale behavioral science from lab-based research findings. Governments, for-profit enterprises, and welfare organizations have increasingly started relying on findings from the behavioral sciences to develop more accessible and user-friendly products, processes, and experiences for their end-users. While there is a burgeoning science that helps us to understand why people act and make the decisions that they do, and how their actions can be influenced, we still lack a precise science and strategic insights into how some key theoretical findings can be successfully translated, scaled, and applied in the field.

Nina Mazar and Dilip Soman are joined by leading figures from both the academic and applied behavioral sciences to develop a nuanced framework for how managers can best translate results from pilot studies into their own organizations and behavior change challenges using behavioral science.



Author: Nina Mazar
Publisher: Rotman-Utp Publishing
Published: 05/15/2022
Pages: 360
Binding Type: Hardcover
Weight: 1.34lbs
Size: 9.15h x 6.32w x 0.82d
ISBN: 9781487527518

About the Author
Mazar, Nina: - Nina Mazar is a professor of marketing at Boston University Questrom School of Business.
Soman, Dilip: - Dilip Soman holds the Canada Research Chair in Behavioural Science and Economics at the Rotman School of Management, University of Toronto and serves as the project director of the Behaviourally Informed Organizations initiative.

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