
Emotion by Design: Creative Leadership Lessons from a Life at Nike
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike's singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles:
Author: Greg Hoffman
Publisher: Twelve
Published: 04/05/2022
Pages: 304
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.30h x 6.20w x 1.20d
ISBN: 9781538705599
Review Citation(s):
Library Journal 12/17/2021 pg. 1
Publishers Weekly 01/24/2022
About the Author
Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
- Creativity is a Team Sport
- Dare to be Remembered
- Leave a Legacy, Not Just a Memory
Author: Greg Hoffman
Publisher: Twelve
Published: 04/05/2022
Pages: 304
Binding Type: Hardcover
Weight: 1.05lbs
Size: 9.30h x 6.20w x 1.20d
ISBN: 9781538705599
Review Citation(s):
Library Journal 12/17/2021 pg. 1
Publishers Weekly 01/24/2022
About the Author
Greg Hoffman is a global brand leader, advisor, speaker, and former NIKE Chief Marketing Officer.
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