Winning on Purpose: The Unbeatable Strategy of Loving Customers by Reichheld, Fred

Winning on Purpose: The Unbeatable Strategy of Loving Customers

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Great leaders embrace a higher purpose to win. The Net
Promoter System shines as their guiding star.

management ideas have spread so far and wide as the Net Promoter System (NPS).
Since its conception almost two decades ago by customer loyalty guru Fred
Reichheld, thousands of companies around the world have adopted
it--from industrial titans such as Mercedes-Benz and Cummins to tech
giants like Apple and Amazon to digital innovators such as Warby Parker and

Now, Reichheld has raised the bar yet again. In
Winning on Purpose, he demonstrates that the primary purpose
of a business should be to enrich the lives of its customers. Why? Because when
customers feel this love, they come back for more and bring their friends--generating
good profits. This is NPS 3.0 and it puts a new take on the age-old Golden
Rule--treat customers the way you would want a loved one
treated--at the heart of enduring business success. As the compelling
examples in this book illustrate, companies with superior NPS consistently
deliver higher returns to shareholders across a wide array of

But winning on purpose isn't easy. Reichheld also
explains why many NPS practitioners achieve just a small fraction of the system's
full potential, and he presents the newest thinking and best practices for
doing NPS right. He unveils the Earned Growth Rate (EGR): the first reliable,
complementary accounting measure that can truly leverage the power of

With keen insight and moving personal stories, Reichheld
advances the thinking and practice of NPS. Winning on
is your indispensable guide for inspiring customer love
within your own teams and using Net Promoter to achieve both personal and business

Author: Fred Reichheld, Darci Darnell, Maureen Burns
Publisher: Harvard Business Review Press
Published: 12/07/2021
Pages: 288
Binding Type: Hardcover
Weight: 1.25lbs
Size: 9.50h x 6.40w x 1.50d
ISBN: 9781647821784

About the Author

Fred Reichheld is the creator of the Net
Promoter system of management, the founder of Bain & Company's Loyalty
practice, and the author of five books, including the New York
bestseller The Ultimate Question 2.0. He is
currently a Fellow and Senior Advisory Partner at Bain, where he has worked
since 1977. He divides his time between Cape Cod and

Darci Darnell is the global head of
Bain's Customer practice. She has served in multiple global leadership roles
and today sits on the firm's top elected governance committee. She is based in

Maureen Burns is a Senior Partner
in Bain's Customer practice. She is one of Bain's foremost experts on the Net
Promoter System and Customer Loyalty. She is based in

You can find more about Fred Reichheld at:

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